"What a delight to be pampered in so many unexpected ways," announces Jim Carswell of Spyhop Productions, who produced and narrates the video. The association of privately owned Savannah bed and breakfasts in the National Landmark Historic District commissioned the USA travel video.
In just under two minutes the branded content emphasizes the high value and charm found in a dozen family owned and operated B&Bs. "Complimentary is a centric common denominator, important to each innkeeper and to each of our guests," says Jackie Heinz, volunteer chair of the association's marketing committee and owner of Zeigler House Inn. Each innkeeper chooses his/her own unique combination of complimentary offerings to be included in their lodging rate.
In southern, genteel ways the adjective "complimentary" is seen on-screen but never mentioned. Kudos go to the objectivity of Mari Carswell of Spyhop Productions, who pinpointed "complimentary" as the simple, memorable differentiator.
Complimentary Sweetens (or de-salts) the Deal
Business travelers estimate the value of the Romantic Inns' "complimentary" offerings would be an additional $75-$125 surcharge (nightly) at a national brand hotel. Especially for travelers with special diets, the complimentary home cooking is a extraordinarily welcome treat. It can be the deal maker, sweetening (or de-salting, de-wheating, de-lactosing) the enticement of B&B lodging in Savannah, Georgia USA.
No doorpost banners or street-side signs announce the long list of complimentary products and services at these historic lodging establishments -- each one tucked into prestigious residential neighborhoods of the National Landmark Historic District. "That would be tacky and provoke our neighbors to wag fingers, justly. Savannah's historic district guidelines won't permit it," adds Jackie.
Behind the Scenes: The By Words Are Local and Person-to-Person
"Innkeepers are connoisseurs of the arts, cuisine, literature, and well informed about what is extraordinary to do and see in and near Savannah. We wear a hat that once belonged to the fee-charging travel agent," adds Diane McCray, co-owner of Green Palm Inn, treasurer of the association and marketing committee member. "We will set up reservations to the area's top dining spots, arrange travel for sightseeing, set appointments for antique shopping, and pre-purchase special event tickets. Talking personally to a knowledgeable innkeeper is optimal efficiency."
There are more personal touches behind the scenes. "Like visiting your grandmother who insists on preparing her family's prized recipes, we are the cooks too, serving deliciousness, minus an a la carte pricing chart. Most inn owners are in the kitchen cooking personally, daily," states Diane. Before heading to the kitchen she, like most of her colleagues, has been to the grocer that carries favored brands and to the day-boat seafood dock. "On farmers' market days the innkeepers are there as well, hand selecting what guests will enjoy," she adds.
First introduced through social media -- Twitter, Facebook and the blog stream -- "The Savannah Way to Stay" video will be accessible on RomanticInnsofSavannah.com; BetterWaytoStay.com, a Professional Association of Innkeepers International (PAII) campaign; and on YouTube.com/RomanticInns.
"From this day forward our Savannah, Georgia tourism messages will include a lot more of this sweet adjective -- complimentary. No more of the Scarlett O'Hara approach of thinking about that tomorrow," concludes Jackie Heinz.
ABOUT ROMANTIC INNS OF SAVANNAH
A collective marketing association of family--owned historic home inns (circa 1855-1898), Romantic Inns of Savannah LLC interprets and romanticizes southern hospitality a dozen different ways in Savannah, Georgia USA -- renown as North America's most beautiful city. Let Savannah Romance You!™ is the invitation from the non-profit organization. Situated along the southeast Atlantic Ocean coast, Savannah's National Landmark Historic District (2.5 miles) is home to the city's smallest restored home inns -- private carriage houses to 16-room European-style town homes -- that dot the prestigious, quiet residential neighborhoods. Elite among America's original 13 colonies, Savannah, Georgia is prized for its southern traditions and architecture that survived the American Civil War (1861-1865), urban and coastal landscapes, the arts, and international commerce. For more information -- romanticinnsofsavannah.com, Twitter @RomanticInns, and Facebook. Press Contact: Sandy Traub, straub@spatior.com
Copyright 2013 Romantic Inns of Savannah LLC
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